Education

new bsu logo.png

I graduated from Ball State University in 2012 with a degree in Journalism - Magazine track. Ball State's elite program gave me the opportunity to cross-train in multimedia journalism. I was encouraged to pursue real, difficult features and profiles, learned how to shoot and edit a news-style reel, and even had the chance to travel to MLB spring training with on-field access to interview major leaguers.

I spent 2008-2010 at Taylor University in Upland, IN, as a media communications major and member of the men's basketball team

Work Experience

July 2018 - Present | Do it Best Corp., Fort Wayne, IN
CONSUMER MARKETING SPECIALIST

  • Responsible for the creation and implementation of integrated marketing & advertising plans for member stores

  • Collaborate with member stores, territory sales managers, and the vendors that provide our marketing programs to put together and effective marketing strategy

  • Travel to high priority member stores to train in-person on the implementation of marketing strategies

  • Research and identify members in need of improved marketing strategies

  • Offer solutions to member-owners’ marketing and advertising needs through consumer marketing programs and training

  • Train members on usage and implementation of many programs, including loyalty and ecommerce platforms

  • Continuous education on various aspects of Google Business listings and search engine optimization to help members get the most from their online presence

  • Create SEO-rich content, design images, and lay out pages for member websites on our proprietary ecommerce platform

  • Work directly with hosting providers to ensure member domain names are functioning correctly, and install SSL certificates on a variety of hosting platforms

May 2016 - July 2018 | Do it Best Corp., Fort Wayne, IN
ECOMMERCE MEMBER SUPPORT COORDINATOR

  • Constant communication with individual member retailers to improve and maintain their entire online presence and messaging, including via custom websites, social media, Google business listings, and more

  • Continuous work in collaboration with other advertising avenues to maintain consistent marketing messaging through email, rewards programs, website, and print advertising

  • Part of a 2-person team that builds, maintains, and creates all content for 300+ custom websites on a proprietary CMS program, including writing text and creating hundreds of custom images

  • Heavy focus on creating SEO-rich content to help member stores get found online, including the creation of 3-4 search engine optimized articles & buying guides per month on doitbest.com

  • Lead ecommerce contact for all INCOM (industrial commercial) members for the rollout and implementation of a new INCOM B2B ecommerce platform

  • Maintain billing and report on key performance indicators through Google Analytics and sales data

  • Work directly with hosting providers to ensure member domain names are functioning correctly, and install SSL certificates on a variety of hosting platforms

  • Performed both these roles and Ecommerce Specialist duties for 11 months and continued as needed

October 2015 - May 2016 | Do it Best Corp., Fort Wayne, IN
ECOMMERCE SPECIALIST

  • Created B2C ecommerce campaigns and messaging to drive sales through promotional emails

  • Worked with responsive HTML to plan, design, test, and deliver emails

  • Helped build and maintain doitbest.com and custom member websites by creating graphics, content, and text

  • Responsible for fulfilling vendor advertising requirements by creating and promoting graphics and through promotion of specific vendor email content

  • Tested new software developments for our custom CMS platform and drove the rollout of channellockproducts.com

December 2013 - October 2015 | Do it Best Corp., Fort Wayne, IN
GRAPHICS/MARKETING COPYWRITER

  • Proofed and edited all printed material including circulars, catalogs, flyers, postcards, and signage

  • Wrote copy for circulars, catalogs, sell sheets, and private label packaging/branding to ensure the right messaging and voice were communicated

  • Wrote copy for special projects in other departments and promotional emails as assigned

  • Coordinated and set up signage at bi-annual buying markets at the Indianapolis Convention Center

March 2013 - October 2013 | Dick's Sporting Goods, Fort Wayne, IN
FOOTWEAR SALES ASSOCIATE/RUNNING SPECIALIST

  • Provided outstanding customer service in the footwear department to a wide variety of customers with various needs

  • Worked towards company- and manager-directed sales and merchandising standards

  • Achieved running specialist designation through extensive running shoe product knowledge and ability to understand customer needs

Key Skills & Accomplishments

  • Proficient using Adobe Photoshop, Adobe Dreamweaver, raw HTML editors, Google Analytics, Google Search Console, and website platforms including Wordpress and Squarespace
  • Created and now maintain additional local, small business websites
  • Experience working with .csv data feeds & files, domain names, and SSL certificates
  • Continually able to successfully create and implement SEO content for small business and improve client search presence
  • When running the doitbest.com promotional emails, was responsible for planning, product selection, graphics creation, coding, testing, and delivering over 1 million emails per month – all while collaborating with the merchandising department to feature the right products and vendors
  • Created and led ecommerce website training sessions for members at biannual Do it Best Corp. markets
  • Created, wrote, and implemented a new training manual for members maintaining their own websites on our platform