Success Stories

Having worked in ecommerce for over three years, I've been able to develop the skills necessary to help small businesses improve their online presence. My journalism background gave me a solid foundation of creative writing, research and multimedia experience, and I've learned SEO principles, graphic design, and digital marketing best practices through my professional experience. Having just started to branch out and take on other small business clients, I'd like to showcase some real businesses that I've helped - both in the hardware channel and in other industries. 


Hoosier Trailer & truck equipment

Hoosier Trailer & Truck Equipment is a family-owned and operated trailer and truck service provider in New Haven. With an outdated website that was clearly lacking compared to their competition, we designed a site that not only looks modern and sets Hoosier up for the future, but also helps them get found and helps customers contact them easier. For the first time, we’ll also have a properly managed Facebook page and Analytics account to begin to adopt digital marketing.

Brandon Ferrell, Realtor

Brandon is a young, successful real estate agent who was looking for a way to set himself apart from others in the field. With the goals of increasing his online visibility, increasing the number of referrals and positive reviews, and making it easier for potential home buyers and sellers to find him, we set out to enhance his overall online presence.


Crossroads is a local favorite in Columbia City - a classic, country diner with great home-cooked food and friendly staff. But they were hard to find online. I worked with them to create a simple, clean website with the content they needed to increase their web presence.

The Right Content

When searching for restaurants, customers want to know when you're open, where you're at, and what's on the menu. With this in mind, I used a clean template and created a mobile-responsive site with an easy-to-use interface for displaying store hours, location, contact information, and a concise menu display. The result is a site that takes literally seconds to display all of its key information.

The Right Keywords

Using Google Adwords and several hours of test searches, I was able to determine what search terms customers use when looking for a restaurant as well as what searches Crossroad Inn was (or was not) showing up in. With that knowledge, I fine-tuned the content on the site to not only function as quality marketing copy, but also to hit on the right keywords.  

continued Maintenance

Once the site was created, I submitted the sitemap to Google Search Console, added a Google Analytics ID for analytics tracking, and began responding to any reviews left on Crossroad's Google Business Listing. This continued monitoring and maintenance helps me keep site content fresh and make sure Crossroad Inn stays relevant and responsive online.


On a daily basis, I get to work directly with independent hardware store owners - just like the ones down the street in your hometown - and help them improve their online presence. You can see a snapshot of some below, visit their websites, and maybe pick up something you need for your home while you're at it!

Hemlock Hardware

Hemlock Hardware is one of the top grill dealers and Yeti dealers in all of Connecticut. We worked together to create a site with Weber, Traeger, and Big Green Egg buying guides that complements additional websites they have.

Dieruf Hardware

Dieruf Hardware, near Louisville, KY, wanted to make sure he was found online for key spring products like mulch and Scotts lawn & garden products. After creating a Scotts 4-Step and a couple paragraphs on his high-quality mulch selection, we saw great results.

Kings Park Hardware

Long Island's Kings Park Hardware had a fantastic feature video that we wanted to feature prominently to help tell their story. Through custom Weber and Broil King buying guides, they're now one of the top search results when search for grills in Long Island, too.